Have you considered packaging your ideas and experience be packaged and offering them to universities and corporations? This was the point of reference that I engaged my audience during my lunchtime keynote at the Ultimate Licensing Formula 3-day virtual conference.

Cover image from Ultimate Licensing Formula keynote presentation.

I entered the keynote with the goal of ensuring that my audience of business coaches, entrepreneurs, authors, and speakers understood a critical part of content licensing, which is developing your knowledge into Digital Assets, which creates powerful leverage when seeking organizations to pitch your content.

Maryland.gov case study from Ultimate Licensing Formula keynote presentation. text provided for this image

For various examples of the flexibility of softwarelicensing, I shared software licensing case study examples that I built using the Microsoft SharePoint development platform including Maryland.gov, which was a groundbreaking project leveraging mobile-first technology for official government websites.

Reputational currency slide from Ultimate Licensing Formula keynote presentation.

I introduced the concept of Reputational Currency through my demonstration of how decision-makers use search engines to determine or discover candidates who are engaged in licensing decisions. I highlighted how the younger that the decision-maker is, the more likely they are to use the internet to review your reputation scorecard before making a buying decision.

The aspect of the content licensing process that often derails business leaders with aspirations of licensing their Intellectual Property is the idea of developing an audience and social proof to bolster the validity of their content.

I shared my standard definition of a course, program, and curriculum and how to scale a course into a full curriculum.

Ultimate Licensing Formula is a 3-day event that teaches how to sell, rent or license your content, systems, and programs hosted by Mitch Axelrod in partnership with Success Road Academy.

Shadeed Eleazer is hired by Fortune 500 corporations, best-selling authors, and elite industry thought leaders to transform content into a curriculum that is licensed to corporations, agencies, and universities. He is Baltimore’s leading content and software licensing expert. Download your Digital Asset Execution Plan to learn how to package your professional items into digital products.


Shadeed Eleazer

Shadeed Eleazer is a Certified Business Mentor and President of SCORE/SBA in the Greater Baltimore Region. He is a US Navy Veteran, Best-Selling Author, and in-demand LinkedIn speaker, trainer, and subject matter expert. He is a Microsoft partner who leads the longest running Microsoft learning community in the state of Maryland.
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