Wednesday, July 27th, 2016
1. Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
“Shows you how to expand your imagination.” –Newsweek
2. The 10X Rule: The Only Difference Between Success and Failure
“Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn’t reach their goals: WORK!”—Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor
3. Wooden on Leadership: How to Create a Winning Organization
“What an all-encompassing Pyramid of Success for leadership! Coach Wooden’s moral authority and brilliant definition of success encompass all of life. How I admire his life’s work and concept of what it really means to win!”
–Stephen R. Covey, author, The 7 Habits of Highly Successful People and The 8th Habit: From Effectiveness to Greatness
4. How to Win Friends & Influence People
From an era when ‘self-help’ books had genuine depth, Dale Carnegie’s “How to Win Friends and Influence People” has influenced the world. No book in the self-help category matters more than this one.
5. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
“A new breed of disciplined, data-driven leaders are re-shaping the field of sales. The Sales Acceleration Formula explains why.”
6. Little Red Book of Selling: 12.5 Principles of Sales Greatness
This isn’t just a red book; it’s a Red Bull of high-energy sales tips & counsel. — David Dorsey, The Wall Street Journal (May 3rd 2006)
7. Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Before Predictable Revenue, Aaron worked at Salesforce.com, where he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com’s revenues by $100 million. The same process has since also helped companies like Responsys (sold to Oracle to $1.5 billion), and Acquia (named the #1 fastest growing company in North America) dramatically speed up new sales growth.
Aaron graduated from Stanford University, is an ex-Ironman triathlete and graduate of the Boulder Outdoor Survival School. He lives in Los Angeles with his wife and five children (also expecting two other kids coming the way via adoption), loves motorcycles, and he keeps his work to 25 hours a week.
His next book is underway with Jason Lemkin, The Predictable Revenue Guide To Tripling Your Sales.
8. Think and Grow Rich
…During our ten-year association, I learned the missing number to my combination for worldwide successful achievement. The Master Mind Principle: two or more persons working together in complete harmony toward a mutual goal or goals…Napoleon Hill’s philosophy teaches you what you were never taught. Specifically: How to Recognize, Relate, Assimilate and Apply principles whereby you can achieve any goal whatsoever that doesn’t violate Universal Law – the Law of God and the rights of your fellowman… — W. Clement Stone Chairman, Combined International Corporation President, The Napoleon Hill Foundation
9. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
10. Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World
“Chapters on how to absorb new information at a fast pace are worth the price of the book…Showcasing tools and techniques that can shift sales thinking and results, Konrath highlights the path to sales success.”
11. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
This book will be a classic for as long as businesses seek to improve their profits, their sales, and their futures. (Jay Conrad Levinson, author of the Guerrilla Marketing series)
12. The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell
Keith M. Eades
“We have put the principles of Solution Selling® at the core of our selling process–helping all of our 5,000-strong sales professionals, and thousands of Microsoft’s business partners, consistently apply proven sales principles to make a real difference to our customers and meet expectations. The New Solution Selling describes how top-performing salespeople behave, and how this behavior fosters success–for both the customer and the salesperson.”
–Kevin Johnson, Group VP Worldwide Sales, Marketing, and Services, Microsoft (From the Foreword)
13. The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded
Michael D. Watkins
“His wisdom, and research, has helped many masterfully onboard into new positions.” — Forbes.com
14. Difficult Conversations: How to Discuss What Matters Most
“Does this book deliver on its promise of an effective way through sticky situations, whether ‘with your babysitter or your biggest client’? It does.”
—The New York Times
15. Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
“Smart Calling should be on the desk of all sales managers so that they can empower their salespeople with a highly professional approach for engaging prospects and turning them into customers. When it comes to creating a salesforce that can prospect, Art Sobczak delivers the best results.”
—Gerhard Gschwandtner, CEO, SellingPower.com and Selling Power magazine
16. MONEY Master the Game: 7 Simple Steps to Financial Freedom
“MONEY Master the Game will be a huge help to investors. Tony Robbins dropped by my office for a forty-minute appointment that lasted for four hours. It was the most provocative, probing interview of my long career, a reaction shared, I’m sure, by the other souls with strong investment values and sharp financial minds who populate this fine book. This book will enlighten you and reinforce your understanding of how to master the money game and, in the long run, earn you financial freedom.” (John C. Bogle, founder, the Vanguard Group and the Vanguard Index Funds)
17. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Stephen R. Covey
“Dun’s Business Month” When Stephen Covey talks, executives listen.
18. Jack: Straight from the Gut
“Jack illustrates the single-minded, awesome determination of jack Welch.”
19. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy’s existing paradigms: “Your subconscious does not think or decide. It merely obeys your mental commands.” Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like “The Inner Game of Selling” and “The Power of Suggestion.” The “Getting More Appointments” chapter recapitulates sound but Willy Lohman-esque advice like “Sidestep the Excuse” or “Don’t Be Put Off”; the book as a whole feels familiar, but it’s clearly organized. Even in Tracy’s generic prose, the repackaged tried-and-trues will find their marks.
20. Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators
“Lencioni is fast defining the next generation of leadership thinkers.”—Ken Blanchard, coauthor, The One Minute Manager ä and Full Steam Ahead
21. Secrets of Closing the Sale
“To call Zig Ziglar a ‘super salesman’ is an understatement. This work is a compilation of everything he knows about the art of selling. It’s worthwhile reading.”-Richard M. DeVos, cofounder of Amway, owner and chairman, NBA Orlando Magic
22. Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales….Now and Forever
Jeffrey Gitomer is the world’s top sales trainer and a bestselling author. His books, which include the classics The Little Red Book of Selling and The Sales Bible, have sold more than 4 million copies. He conducts public and corporate seminars, publishes a weekly e-zine with a subscription base of more than 300,000, and writes a regular column for business journals around the county. Jeffrey lives in Charlotte, North Carolina.
23. Execution: The Discipline of Getting Things Done
“It’s rare to find a book like this that blends smart practice with intelligent articulation of how to get things done. Do yourself a favour. Buy it.” Boston Globe “A how-to book for the can-do boss.” BusinessWeek
24. Good to Great: Why Some Companies Make the Leap… and Others Don’t
James C. Collins
One of the top ten business books of 2001 (Business Week)
25. Getting Things Done: The Art of Stress-Free Productivity
“I am a devout, card-carrying GTD true believer. . . . The entire approach has boosted not only my productivity but also my wider well-being. But what amazes me just as much is how deeply GTD has taken hold around the world. . . . This is a genuine movement.”
—Daniel H. Pink, author of Drive
26. The Tipping Point: How Little Things Can Make a Big Difference
Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York’s subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the “tipping point,” or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the “stickiness,” or popularity, of certain children’s television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking. Donna Seaman –This text refers to the Hardcover edition.
27. Influence: The Psychology of Persuasion
Robert B. Cialdini
For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
28. First, Break All the Rules: What the World’s Greatest Managers Do Differently
“Out of hundreds of books about improving organizational performance, here is one that is based on extensive empirical evidence and a book that focuses on specific actions managers can take to make their organizations better today! In a world in which managing people provides the differentiating advantage, First, Break All the Rules is a must-read.”–Jeffrey Pfeffer Professor, Stanford Business School and author of The Human Equation: Building Profits by Putting People First
29. Flow: The Psychology of Optimal Experience
“An intriguing look at the age-old problem of human happiness.” — –Library Journal
30. Drive: The Surprising Truth About What Motivates Us
Daniel H. Pink
“Pink makes a convincing case that organizations ignore intrinsic motivation at their peril.”
31. The Effective Executive: The Definitive Guide to Getting the Right Things Done
Peter F. Drucker
”Long recognised in business circles as a voice to listen to…” —Harvard Business Review
32. Blink: The Power of Thinking Without Thinking
Blink is about the first two seconds of looking–the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of “thin slices” of behavior. The key is to rely on our “adaptive unconscious”–a 24/7 mental valet–that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us “mind blind,” focusing on the wrong cue leaves us vulnerable to “the Warren Harding Effect” (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the “dark side of blink,” he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell’s ideas about what Blink Camp might look like. –Barbara Mackoff
33. Outliers: The Story of Success
“In the vast world of nonfiction writing, [Malcolm Gladwell] is as close to a singular talent as exists today…[Outliers] is a pleasure to read and leaves you mulling over its inventive theories for days afterward…Outliers represents a new kind of book for Gladwell…It is almost a manifesto.”―David Leonhardt, New York Times Book Review
34. Oh, The Places You’ll Go!
Inspirational yet honest, and always rhythmically rollicking, Oh, the Places You’ll Go! is a perfect sendoff for children, 1 to 100, entering any new phase of their lives. Kindergartners, graduate students, newlyweds, newly employeds–all will glean shiny pearls of wisdom about the big, bountiful future. The incomparable Dr. Seuss rejoices in the potential everyone has to fulfill their wildest dreams: “You’ll be on your way up! / You’ll be seeing great sights! / You’ll join the high fliers / who soar to high heights.” At the same time, he won’t delude the starry-eyed upstart about the pitfalls of life: “You can get all hung up / in a prickle-ly perch. / And your gang will fly on. / You’ll be left in a Lurch.”
But fear not! Dr. Seuss, with his inimitable illustrations and exhilarating rhymes, is convinced (“98 and 3/4 percent guaranteed”) that success is imminent. As long as you remember “to be dexterous and deft. And NEVER mix up your right foot with your left,” things should work out. (All ages) –Emilie Coulter
35. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Gary Keller is chairman of the board and cofounder of Keller Williams Realty, Inc., which holds the #1 position as the largest real estate company in the world. His New York Times bestselling books have sold more than 2,000,000 copies.
36. Six Thinking Hats Revised Edition
Edward de Bono
“Six Thinking Hats” is a de Bono classic, used by businessmen worldwide to develop techniques of creative thinking in the boardroom. “The Six Hats” method aims to make the fullest use of everyone’s intelligence, experience and information. De Bono has comprehensively updated his bestselling text for this new edition.
37. Now, Discover Your Strengths
Effectively managing personnel–as well as one’s own behavior–is an extraordinarily complex task that, not surprisingly, has been the subject of countless books touting what each claims is the true path to success. That said, Marcus Buckingham and Donald O. Clifton’s Now, Discover Your Strengths does indeed propose a unique approach: focusing on enhancing people’s strengths rather than eliminating their weaknesses. Following up on the coauthors’ popular previous book, First, Break All the Rules, it fully describes 34 positive personality themes the two have formulated (such as Achiever, Developer, Learner, and Maximizer) and explains how to build a “strengths-based organization” by capitalizing on the fact that such traits are already present among those within it.
Most original and potentially most revealing, however, is a Web-based interactive component that allows readers to complete a questionnaire developed by the Gallup Organization and instantly discover their own top-five inborn talents. This device provides a personalized window into the authors’ management philosophy which, coupled with subsequent advice, places their suggestions into the kind of practical context that’s missing from most similar tomes. “You can’t lead a strengths revolution if you don’t know how to find, name and develop your own,” write Buckingham and Clifton. Their book encourages such introspection while providing knowledgeable guidance for applying its lessons. —Howard Rothman
38. The Power of Habit: Why We Do What We Do in Life and Business
NEW YORK TIMES BESTSELLER • NPR BESTSELLER • WASHINGTON POST BESTSELLER • LOS ANGELES TIMES BESTSELLER • USA TODAY BESTSELLER • PUBLISHERS WEEKLY BESTSELLER
39. In Search of Excellence: Lessons from America’s Best-Run Companies
Required reading International Management Magazine A landmark book, without question the most important and useful book on what makes organisations effective, ever written Warren Buffet One of those rare books on management that is both consistently thought-provoking and fun to read Wall Street Journal
40. The Art of Startup Fundraising
“The Art of Startup Fundraising is an easy read with a lot of good advice on how to raise capital. One of the biggest hurdles of early stage companies is fundraising. Entrepreneurs are not experts in this arena which makes this book a worthwhile read.”
– TONY HSIEH, author of Delivering Happiness and CEO of Zappos
41. Leading Change, With a New Preface by the Author
John P. Kotter
“Oliver Wyman’s ingenuous delivery style works perfectly for one of the best business-strategy audios of the year…. his connection with the material is seamless. Along with having one of the most appealing voices in this genre, he’s adept at segmenting complex sentences into digestible phrases.” ―AudioFile, Earphones Award Winner
42. A Whole New Mind: Why Right-Brainers Will Rule the Future
Daniel H. Pink
“This book is a miracle . . . I was moved and disturbed and exhilarated all at once.”
— Tom Peters
43. The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Clayton M. Christensen
“”The Innovator’s Dilemma” is becoming a handbook for CEOs remaking their businesses for the Net.”- BusinessWeek”
44. Made to Stick: Why Some Ideas Survive and Others Die
“Their analysis is peppered with memorable stories, images and facts … This book is a gift to anyone who needs to get a message across and make it stick” New Statesman
45. The Personal MBA: Master the Art of Business
“I’ve run across few people who conceptually ‘grok’ how to get things done better than Josh Kaufman.”
-David Allen, author of Getting Things Done
46. Delivering Happiness: A Path to Profits, Passion, and Purpose
“In DELIVERING HAPPINESS, Tony reveals the secret to his success at such a young age: leadership in culture and happiness.” (Lance Armstrong )
47. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“The Lean Startup has a kind of inexorable logic, and Ries’ recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don’t listen to what focus groups say; watch what your customers do. Start with a modest offering and build on the aspects of it that prove valuable. Expect to get it wrong, and stay flexible (and solvent) enough to try again and again until you get it right. It’s a message that rings true to grizzled startup vets who got burned in the Great Bubble and to young filmgoers who left The Social Network with visions of young Zuckerberg dancing in their heads. It resonates with Web entrepreneurs blessed with worldwide reach and open source code. It’s the perfect philosophy for an era of limited resources, when the noun optimism is necessarily preceded by the adjective cautious.” —Wired
48. Built to Last: Successful Habits of Visionary Companies
James C. Collins
“Built to Last…is one of the most eye-opening business studies since In Search of Excellence — — Kevin Maney, USA Today
49. The One Minute Manager
Kenneth H. Blanchard
“I am thrilled with the new One Minute Manager – a hugely helpful resource in a constantly changing world” –Claire Diaz-Ortiz, Former Head of corporate social Innovation- Twitter Inc
50. Emotional Intelligence 2.0
“Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.”
–THE DALAI LAMA
51. Organisational Anatomy
“Organisational Anatomy: A Manager’s Guide to a Healthy Organisation” is a unique paradigm shift on business growth and planning that helps leaders develop a mindset that can focus on identifying specific problems and broad trends that can affect the future of your business.” Charles Franklin Small Business Trends
52. The Art of War by Sun Tzu – Classic Collector’s Edition: Includes the Classic Giles and Full Length Translations
Sun Tzu said: Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.
Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy’s will to be imposed on him.
By holding out advantages to him, he can cause the enemy to approach of his own accord; or, by inflicting damage, he can make it impossible for the enemy to draw near.
If the enemy is taking his ease, he can harass him; if well supplied with food, he can starve him out; if quietly encamped, he can force him to move. Appear at points which the enemy must hasten to defend; march swiftly to places where you are not expected.
An army may march great distances without distress, if it marches through country where the enemy is not.
You can be sure of succeeding in your attacks if you only attack places which are undefended. You can ensure the safety of your defense if you only hold positions that cannot be attacked.
Hence that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack.
53. The Goal: A Process of Ongoing Improvement
Eliyahu M. Goldratt
“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” — The Economist<br \><br \>”Anybody who considers himself a manager should rush out, buy and devour this book immediately. If you are the only one in your place to have read it, your progress along the path to the top may suddenly accelerate…one of the most outstanding business books I have ever encountered.” —Punch Magazine
54. Quiet: The Power of Introverts in a World That Can’t Stop Talking
“Cain offers a wealth of useful advice for teachers and parents of introverts…Quiet should interest anyone who cares about how people think, work, and get along, or wonders why the guy in the next cubicle acts that way. It should be required reading for introverts (or their parents) who could use a boost to their self-esteem.”
55. Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All
James C. Collins
“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises” (Financial Times)
56. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
“One of the most important communication books I’ve ever read. I highly recommend it!”
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
57. Leadership and Self-Deception: Getting Out of the Box
The Arbinger Institute
”… not just another book on leadership. It identifies the central issue of all performance. I recommend it very highly.” — Brad Pelo, President and CEO, NextPage
58. Titan: The Life of John D. Rockefeller, Sr.
“A biography that has many of the best attributes of a novel. . . . Wonderfully fluent and compelling.” —The New York Times
59. Crucial Conversations: Tools for Talking When Stakes Are High
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
The New York Times and Washington Post bestseller that changed the way millions communicate
60. The Fifth Discipline: The Art & Practice of The Learning Organization
Peter M. Senge
“Forget your old, tired ideas about leadership. The most successful corporation of the 1990s will be something called a learning organization.” — Fortune Magazine.
61. The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
Olivia Fox Cabane
“Fox Cabane’s distinct writing style…makes reading each chapter both informational and fun. Each exercise is practical and easy…If you are interested in increasing your ability to be charismatic in your unique setting or employment, this book will give you direct skills to use”
62. Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
“. . .extraordinary intelligence and profound wisdom.” (Governor Mario Cuomo)
63. Built to Last: Successful Habits of Visionary Companies
James C. Collins
“Built to Last…is one of the most eye-opening business studies since In Search of Excellence — — Kevin Maney, USA Today
64. Lean In: Women, Work, and the Will to Lead
“A landmark manifesto . . . Fifty years after The Feminine Mystique . . . Sandberg addresses 21st-century issues that never entered Betty Friedan’s wildest dreams . . . Lean In will be an influential book. It will open the eyes of women who grew up thinking that feminism was ancient history, who recoil at the word but walk heedlessly through the doors it opened. And it will encourage those women to persevere in their professional lives.”
—Janet Maslin, The New York Times
65. Zig Ziglar’s Secrets of Closing the Sale
“He will undoubtedly go down in history as the humber one salesman of our time!’
—Mary Kay Ash, Founder and President, Mary Kay Cosmetics
66. In Search of Excellence
“One of those rare books on management that are both consistently thought-provoking and fun to read.” (Wall Street Journal )
67. The Essential Drucker
Peter F. Drucker
“…required reading for management students and practitioners alike … a highly readable single volume survey of concepts that would otherwise involve reading nearly 30 separate books …this is an extremely useful and thought-provoking compendium. Read ‘The Essential Drucker’ and become an instant expert on this most durable of management writers.”
68. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Michael E. Gerber
“Gerber loves to exhort people to develop powerful visions for theircompanies.” — Fortune
69. Switch: How to Change Things When Change Is Hard
“Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than ‘willpower,’ ‘leadership’ and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to ‘shape the path.’ With Switch they have shaped a path that leads in a most promising direction.”
–The Wall Street Journal
70. The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work
“Achor transports us to his virtual classroom, a journey along which we glean the seven secrets of happiness. The Happiness Advantage reveals the most important discoveries coming out of modern psychology.”
-Rom Brafman, bestselling co-author of Sway and Click
71. Purple Cow: Transform Your Business by Being Remarkable
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field’s reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don’t work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something “remarkable” (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin’s style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just “very good”-is solid and timely.
Copyright 2003 Reed Business Information, Inc.
“Jason Fried and David Hansson follow their own advice in REWORK, laying bare the surprising philosophies at the core of 37signals’ success and inspiring us to put them into practice. There’s no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes.”
–Chris Anderson, New York Times bestselling author of THE LONG TAIL and FREE
73. The Speed of Trust: The One Thing that Changes Everything
Stephen M.R. Covey
Covey convincingly validates our experience at Dell — that trust has a bottom-line impact on results and that when trust goes up, speed goes up while costs come down. This principle applies not only in our professional relationships with customers, business partners, and team members but also in our personal relationships, which makes this insightful book all the more valuable.”
— Kevin Rollins, President and CEO, Dell Inc.
74. The Success Principles: How to Get from Where You Are to Where You Want to Be
Praise for the first Edition of The Success Principles: “Canfield’s principles are simple, but the results you’ll achieve will be extraordinary!” (Anthony Robbins, author of Awaken the Giant Within and Unlimited Power)
75. Selling the Invisible: A Field Guide to Modern Marketing
The transformation from a manufacturing-based economy to one that’s all about service has been well documented. Today it’s estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles–automobiles, clothes, and tools–more and more of us are in the business of providing intangibles–health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.
In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they’re really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you’re at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.
76. The Essays of Warren Buffett: Lessons for Corporate America
Warren E. Buffet
The Essays of Warren Buffett: Lessons for Corporate America, Second Edition [Paperback]Warren E. Buffett (Author)Lawrence A. Cunningham (Author, Editor)
77. The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
John C. Maxwell
“Our nation and its institutions are crying out for leaders. John Maxwell . . . shows us the true path to leadership through the application of timeless principles supported by the bedrock of personal character.”
Edward C. Emma, President & COO, Jockey International, Inc.
78. Thinking, Fast and Slow
“A tour de force. . . Kahneman’s book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them.” ―Larry Swedroe, CBS News
79. The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
The Balanced Scorecard translates a company’s vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard–financial measures, customer knowledge, internal business processes, and learning and growth–offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
80. The Extremely Successful Salesman’s Club
“I very much loved the resolve and direction, very quotable quotes.”
Perry Marshall – author of The Ultimate Guide to Advertising on Google and 80/20 Sales and Marketing
81. Your Leadership Edge
“Very concrete, easily accessible suggestions, and it covers a lot of ground.”
– Dr. Marilyn Laiken, Director, Shulich (York University) / CODI Masters Certificate in Adult Training & Development.
82. (7L) The Seven Levels of Communication
Michael J. Maher
“If you want to win in business…this book will show you how.”
—Dave Ramsey, author of EntreLeadership and The Total Money Makeover
83. Good Strategy Bad Strategy: The Difference and Why It Matters
Richard P. Rumelt
84. Buyology: Truth and Lies About Why We Buy and the New Science of Desire
85. Enchantment: The Art of Changing Hearts, Minds, and Actions
“Read this book to create a company as enchanting as Apple.”
-Steve Wozniak, co-founder of Apple
86. The Greatest Salesman in the World
The Greatest Salesman in the World is a tiny book, and it is a treasure. First published in 1968, Og Mandino’s classic remains an invaluable guide to a philosophy of salesmanship. Mandino’s clear, simple writing style supports his purpose: to make the principles of sales known to a wide audience. A parable set in the time just prior to Christianity, The Greatest Salesman in the World weaves mythology with spirituality into a much needed message of inspiration in this culture of self-promotion. Mandino believes that to be a good salesperson, you must believe in yourself and the work you are doing. It is a simple but profound spiritual philosophy about how to succeed in the world’s marketplace, easily understood and easy to take to heart. –Jodie Buller
87. The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work
“Gary Klein has written a clear, useful book that will help managers increase the quality of their decision making. Read it!”
–Ken Blanchard, coauthor of The One Minute Manager® and Whale Done!(tm)
88. The Leadership Challenge
James M. Kouzes
This reissued and revised classic’ is grounded in extensive research& — Human Resources, January 2003
89. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
W. Chan Kim
This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider
90. Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way
“Richard is good-looking and very smart, which is sexy to start with. He also makes a billion dollars before breakfast—and still knows how to have fun.”
— Ivana Trump
91. Naked Economics: Undressing the Dismal Science
“Explains our global economy in a way that is―gasp!―actually entertaining.” (Book)
92. Never Give In! The Best of Winston Churchill’s Speeches
Winston S. Churchill
“. . . a highly readable and insightful volume that proves Churchill to be a man who spoke his own mind . . .” — Library Journal
93. Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
“Yet another profound and powerful tool in the Robbins arsenal of self-awareness. It has been an enormous source of strength and insight for me both personally and professionally. ” (Peter Guber Chairman and CEO of Mandalay Entertainment)
94. Strengths Finder 2.0
Do you have the opportunity to do what you do best every day?
Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.
To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in 2001 which ignited a global conversation and helped millions to discover their top five talents.
In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you’ll use it as a reference for decades.
Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself–and the world around you–forever.
Available exclusively in StrengthsFinder 2.0:
(using the unique access code included with each book)
* A new and upgraded edition of the StrengthsFinder assessment
* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year
* A more customized version of your top five theme report
* 50 Ideas for Action (10 strategies for building on each of your top five themes)
95. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
T. Harv Eker
“If you want to learn about the root cause of success, read Secrets of the Millionaire Mind.” (Robert G. Allen, author of Multiple Streams of Income, and The One Minute Millionaire)
96. Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
[starred review] “Drawing on his experience as a psychiatrist, business consultant, and FBI hostage-negotiation trainer, Goulston provides brilliant yet doable techniques for getting through to others… This book transcends the self-help category by promoting real communication.” —Library Journal
97. Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior
“…revolutionary ideas…opportunities for breakthrough…” — Stephen R. Covey, author of The 7 Habits of Highly Effective People
98. A Leader’s Gift: How to Earn the Right to Be Followed
”Barry’s five, simple steps reinforce the truth behind leadership: successful leaders give more than they take. A Leader’s Gift can help you fundamentally change your leadership style to get the best out of your business, your employees and the best out of yourself.” – Melinda F. Emerson, SmallBizLady, Bestselling author of Become Your Own Boss in 12 Months
99. Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
John P. Kotter
“I came across Our ICEBERG IS MELTING in May, ordered and dsitributed 60 copies in June, evaluated its effect on our change effort, and then ordered 500 more copies in September. This is a gem.”
— Heidi King, Program Manager, Dept. of Defense
100. Questions of Character: Illuminating the Heart of Leadership Through Literature
Joseph L. Badaracco Jr.
Named one of the Best Leadership Books of All Time – Inc. Magazine (inc.com)