Sunday, December 15th, 2013
Gary Vaynerchuk’s new book is good. Really, really good.
As a professional who gained insight from his first two books,
I felt that Jab, Jab, Jab, Right Hook took things a step further by delivering detail for those of us who grew up as Social Media brands with Crush It (book overview) and The Thank You Economy.
I’m a big fan of case studies of social media brands and this book delivers in a major way in that department.
The book features over 80 case studies that deliver a constant reminder that we are still trying to figure things out regarding social media for our personal brands and businesses.
Although I’ve purchased the Kindle version of Jab, Jab, Jab, Right Hook, I’ve recorded a video of me un-boxing the hardcover version that I purchased for 2 reasons
1.) Collector’s item. I’ve always enjoyed hardcover and paperback books as part of the reading experience of an exciting new title.
2.) This book will be the ‘textbook’ for my full breakdown of the book.
Jab, Jab, Jab, Right Hook Unboxing Video.
Jab, Jab, Jab, Right Hook has quickly become a best seller not because of Gary’s infectious personality and inspirational message, it is because the book is his most in-depth work-to-date.
I particularly enjoyed the chapter Round 8: Opportunities in Emerging Networks and Round 2: The Characteristics of Great Content and Compelling Stories
I believe that the lessons presented in the book cannot be digested in one read. It is to be studied, discussed, and applied over time.
To take action, I will be leading an e-course with Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World as the textbook.
Jab, Jab, Jab, Right Hook E-course Orientation
During the e-course, I will analyze each chapter and provide each course attendee with the following:
Jab, Jab, Jab, Right Hook Synopsis
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
About the Author
Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn’t hurt either.