Did you know that Twitter can be utilized as a powerful tool to nurture your existing clients and increase the Customer Lifetime Value for your business?

Let’s examine how to upload your Customer list into a Twitter Ads Tailored Audience

What is a Twitter Tailored Audience?

Tailored Audiences is a feature within Twitter’s Ad platform that allows brands to target existing users, site visitors, and customers in order to deliver highly targeted re-marketing content.

I consider this feature to be part of the checklist for a brand on the verge of the next level of Twitter growth.

What do Tailored Audiences allow you to do?

  • Send “reminder ads” to Gumroad landing page visitors to finish buying your course
  • Pre-sell your new course to customers who have already bought your products
  • Cross-sell promotional services and products to your existing subscribers

The Audience manager is a tool in your Twitter Ads account designed for you to review and manage your audiences, you can access it by going to Tools* > Audience manager.

Once an audience is loaded into Twitter Ads, you can use the Audience manager to view details about the audience, edit, or delete audiences. From there you can use your Tailored Audiences in your campaign targeting to directly reach the users you care about.

What is Twitter’s Audience Manager?

This is where the magic happens. You can create various audience types and run different campaigns.

Use Cases:

  • Email list subscribers
  • Customers from your Gumroad store
  • High ticket clients can (and should) be targeted separately within Audience Manager

Tutorial Scenario

Scenario: I am a live event Organizer. I am uploading my sponsors and vendor list to Twitter to build a long term nurture and cross-selling promotional campaign.

Open your browser. Go to ads.twitter.com On the dropdown, select

Tools > Audience Manager

How to create a Tailored Audience.

On the upper right of your browser, select Create a New Audience

The dropdown list will have several options. Select the dropdown > Upload Your Own List.

This will enable you to upload your customer list to Twitter’s Ad platform.

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In the Twitter Audience Manager dashboard, select a unique name for your Targeted Audience. The user interface allows you to drag & drop your file. Twitter supports .CSV .TSV or .txt file extensions for your customer list.

Be sure to agree to all terms and conditions for uploading your Tailored Audience.

Mapping your properties is important. Most customer databases will *not* have Twitter profiles. As an advanced strategy, adding this field in your CRM for your customers and exporting your CRM .CSV file is a powerful way to retarget.

Screenshot of property mapping of .CSV file

Next, select upload and create on the upper right hand of your browser. This process is time consuming, especially if you’ve sold a lot of products & services. Why? Twitter is using its search feature to match w/ your .CSV file.

Upload and create is located on the right side of the browser window

Mapping .CSV files to a new system is never an exact science. The system will produce errors.

Pro Tip: Create a .CSV template as you move forward to minimize errors with your customer records.

The Audience Manager dashboard will give you the current status. It takes time for all profiles to map and show up within the system.

Use this tutorial to deepen relationships on Twitter with the following platforms

  • Gumroad customers
  • Shopify customers
  • Etsy customers
  • PayPal customers (people overlook this audience often)
  • Stripe customers

In my testing, I have uploaded customer files from all of these platforms successfully.

Organic growth strategies that compliment Tailored Audiences

  • Create a VIP Twitter group
  • Only send exclusive content to this group
  • Create a Twitter Customers list
  • Engage directly w/ this list daily
  • Run ads promoting a Customer Only Twitter chat.
  • Interview customers on Periscope

Get started with Twitter Ads

There’s a difference between growing your Twitter audience and using Twitter for business.

Are you generating consistent sales and want to map out a strategy to:

  • Liberate your time through automation
  • Spend less time selling while generating sales
  • Create upsell and downsell sales offers for your course

Book a session below: https://calendly.com/managedpath/rapid-revenue-breakthrough-session-clone


Shadeed Eleazer

Shadeed Eleazer is a Certified Business Mentor and President of SCORE/SBA in the Greater Baltimore Region. He is a US Navy Veteran, Best-Selling Author, and in-demand LinkedIn speaker, trainer, and subject matter expert. He is a Microsoft partner who leads the longest running Microsoft learning community in the state of Maryland.