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Do Actions Equal Revenue in Your Business?


Tuesday, May 9th, 2017

Which actions lead to revenue within your business?

If you don’t know the 3-5 steps to take each day to boost your revenue within your business, then there is a big chance that you are heavily mired within “Positive Procrastination”. I coined the phrase based on my work with business owners who spend over half of their productive time attending conferences, blogging, posting on social media, and watching webinars while not resulting in quantifiable business growth.

I came across a resource that utilizes a unique system that I believe will help many business owners get clear about what actions they need to be taking within their business in order to experience growth.



The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day by Alex Goldfayn

The Revenue Growth Habit Overview

Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jump-start an effective marketing plan?

The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment.Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows you how to grow your organization by 15% or more in 15 minutes a day… without spending a penny of your money.




How does it work? Each day, take one quick, proactive communication action that tells someone about how they’ll be improved after buying from you. Choose from the 22 actions Goldfayn details in this essential guide. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.

Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn’t grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer-facing people how to inform customers and prospects about ALL that they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers will say.

What Readers are Saying: 

The Revenue Growth Habit is an enormously useful book. It focuses both on the mindset necessary to grow your revenues as well as the tactical approaches that you can deploy every day to grow your revenues. – Gary Coughlin

Alex’s simple actionable and effective approach to marketing your value really is about leveraging your customers to understand and market your value. This is the core to building a recurring revenue stream, a client base and SMART pricing that truly builds on what you do that is valued. –  Nicole Thibodeau, CPA, PhD , President, Nthandco Management Consultants