In the latest Digital Goodness newsletter, I shared an article entitled 2 Reasons Your Brand Is Not Connecting with your Target Audience.
Excerpt:
1) You don’t Believe in You
You may not have solved the internal issues with your personal brand in terms of your views towards it. For example, if you work a 9-5 job as an employee for a financial corporation, and your personal brand, focus, and passion is to be a music blogger, or a course that is completely different or opposite or contrasting from your corporate image.
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